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Dana Runimas-Plazyk

What Does It Take To Be Found Online?

… all trials and errors, suppositions and tests, research and plain common sense, pointed to one fact:  in order to be found online, digital marketing was to be approached  both holistically and dynamically—as all its parts were interconnected, and everything was constantly changing…

As an early adoWhat's Your Online Strategy?pter of the Internet and its marketing tools, my digital marketing expertise has grown along its path.

From the get go, it became evident that “just having a web presence,” was not enough.  In order to be “found” by the search engines, there had to be a solid plan in place, rather than just guessing at new algorithms.  Additionally, the dynamic nature of constant change had to be incorporated into the plan.  Digitally speaking, the plan was always on the move.

I was my first customer.  I had a brick and mortar business, which went online in 1998 and was sold in 2010. In marketing, reaching specific target markets with a clear and genuine value proposition is imperative.

As brilliant minds began to create social and digital tools, the world became the limit. Potential customers opted in to receive our digital newsletter, plentiful with relevant content important to them…and a special offer.

Our message was consistent and always put customers first—regardless of how big or how small.  Our service and products backed up our promise.  When social tools became available, they represented yet another marvelous way to deliver optimized content to our target market, driving traffic back to our website.  It definitely gave our digital properties a much better chance of becoming a result, when someone was looking for what we had to offer.

In my own successful experience, all trials and errors, suppositions and tests, research and plain common sense, pointed to one fact:  digital marketing was to be approached holistically and dynamically—as all its parts were interconnected, and everything was constantly changing.  Optimized content (written, visual, audio, etc.) had the best chance to reach the potential customers via the search engines. Staying on top and implementing changes and innovations to the marketing plan, would become a regular must do. At the end of the day, however, it was the experience the customer had with the product or service that completed the process.  And they shared…

After selling my former business, my focus turned to putting this system into action in order to help other businesses and organizations be found online.  From building WordPress sites to developing strong content and digital campaigns, my goal is to drive potential customers to their business.  I’m excited to have both pre- and post-digital experience and know-how– a somewhat unique qualification, which I pour all in when working with a customer on a project.

How can I help you?  Let me know.

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